An electronic press kit (EPK) is an important page of your website. An EPK is a way to promote your music online. It’s used to provide your artist bio, music, video, and details about your upcoming releases in an online format.
Choose an EPK template specific to your music goals, or create multiple electronic press kits for industry outreach. Adding an EPK page on your website makes it easy for media, presenters, and festival programmers to find information about you.
This Help article includes:
- How to add an ‘Electronic Press Kit (EPK)’ page to your website
- EPK Page Template types
- How to populate your EPK features
- How to share your EPK
- How to export your EPK as a PDF
- How to add your downloadable EPK to your website
- Creating a Onesheet to promote your album or EP
How to add an ‘Electronic Press Kit (EPK)’ page to your website
From the ‘Edit Content’ tab, click ‘Pages’ and select ‘Add a page’
- Under ‘Page Type’ select one of the following EPK page template types:
- Electronic press kit: Provide a professional resume for promoters, venues and fans.
- EPK to advance shows: Make your tour seamless with a detailed EPK for venues.
- EPK to book shows: Create a press kit to help you book shows with venues.
- EPK for radio and curators: Promote your music to radio, podcasts and playlisters.
- EPK for labels: Use this to create an EPK to pitch to labels, management and publishers.
- EPK for media: Complete your media assets into an EPK for journalists, music reviewers and more.
- Name the page (Defaults to the page template name)
- Select the additional page options of your choice
- Click ‘Create my page’
This will create your new press kit page. By default it will be set up with the features commonly found in an effective EPK.
Notes: You can add, move, or remove features on the page as you’d like. To learn how to add or remove features, please see the Content and Organization help article.
EPK Page Template Types
Choose an EPK page type to get your electronic press kit started. You can add more features or remove features from your press kit.
General EPK page
A general EPK is a great way to add marketing assets to your website to create a professional online resume for your music career.
This page type includes the following features:
- ‘Quote’ feature: add quotes from reputable publications
- ‘Image and Text’ feature: add a short bio and press image
- ‘Image’ features: in this three column layout, add professional press images
- ‘Compact Player’ feature: add your best tracks to the compact player. The player will display one track at a time as they play
- ‘Video’ feature: add a music video, performance highlight reel, or any video that represents you
- ‘Custom Form’ feature: create an easy way for industry professionals to reach out to you
EPK for Venues
Create a press kit designed to help you book shows with an EPK for Venues.
This page type includes the following features:
- ‘Image and Text’ feature: add a short bio and press image
- ‘Tracklist’ feature: add your top tracks. Your tracks will display as a list
- ‘Image’ features: in this three column layout, add professional press images
- ‘Video’ feature: add a performance highlight reel, or any video that represents your stage presence
- ‘Text’ features: in each ‘Text’ feature, add highlights from press reviews
- ‘File List’ feature: add your stage plot design or tech rider as a downloadable file
- ‘Calendar’ feature: add a calendar of your upcoming events
Note: you can use a calendar you’ve used elsewhere on your site. Adjust the display options to make your events easily read on this page
- ‘My Sites’ feature: add your top social media sites
- ‘Custom Form’ feature: create an easy way for industry professionals to reach you
EPK for Radio and Curators
To promote your latest single to radio, podcasts, and playlists, choose the Onesheet for Radio page type.
This page type includes the following features:
- ‘Text’ feature: add text to introduce your project with a brief description of your album or single
- ‘Single’ feature: add your single track
- ‘My Sites’ feature: add your social icons for wherever your album or single is available to stream
- ‘Text’ features: in each ‘Text’ feature, add highlights from press reviews about your latest single or album
- ‘Image’ features: in this three column layout, add professional press images
- ‘Video’ feature: add a music video, performance highlight reel, or any video that represents your single or album
- ‘Custom Form’ feature: create an easy way for industry professionals to reach out to you
EPK for Labels
Use this to create an EPK to pitch to labels, management and publishers.
This page type includes the following features:
- ‘Image and Text’ feature: add a short bio and press image ‘Text’ feature: Add your accolades and career highlights here
- ‘Tracklist’ feature: add your featured artists’ top tracks. Your tracks will display as a list
- ‘Image’ features: in this three column layout, add professional press images
- ‘Video’ feature: add a music video, performance highlight reel, or any video that represents you
- ‘Track list’ feature: add your top tracks. Your tracks will display in a list
- ‘My Sites’ feature: add your top social media sites
- ‘Custom Form’ feature: create an easy way for industry professionals to reach out to you
EPK for Media
Use an EPK for Media to pitch your new album to blogs and other media for interviews and reviews.
This page type includes the following features:
- ‘Image and Text’ feature: add a short bio and press image
- ‘Text’ feature: write a pitch for your upcoming album, music, or video release
- ‘Album’ feature: add your latest or upcoming album
- ‘Text’ feature: in each ‘Text’ feature, add highlights from press reviews about your project
- ‘Image’ features: in this three column layout, add professional press images
- ‘Video’ feature: add a music video, performance highlight reel, or any video that represents you
- ‘My Sites’ feature: add your top social media sites
- ‘Custom Form’ feature: create an easy way for industry professionals to reach out to you
How to populate your EPK features
EPKs include everything the press needs, from a short bio, to promotional photos, career highlights, press, awards, and music. Each EPK template comes with a set of suggested features to help you create a specific type of EPK.
Here are the steps to populate the features of your EPK:
Adding a ‘Quote’
A quote from a trusted source like a music blog or reviewer will help your EPK appear professional
- Click Add Quote
- Add the quote text in the Quote field
- Add the Author’s Name (optional)
- Add the Source, which would be the publication’s name (optional)
- Add the Source Link, the direct url to the article your quote is featured in (optional)
- Choose the Display Format — large, medium, or small
Adding the ‘Image and Text’ feature
Adding your artist bio and a professional press photo will let industry professionals learn a bit more about you. For tips on creating an artist bio, check out How to Write an Effective Musician Bio.
- Click Add an Image to open the feature options
- Choose your Display Format
- Add your Image from your image selector, or upload a new image
- Add your band name in the Heading field
- Add a brief description of your band in the Subheading field
- Add your artist bio in the Description
- Using the Button options, add a link to a stand out track, an external link to your social media profile, or a contact email address
- In the Options section, choose to wrap the text, your image position, text position, and text alignment
Note: To learn more about the ‘Image and Text’ feature, head to our Image and Text feature help article.
Adding images to your Press Photos section
The press photos section has 3 columns, each with one ‘Image’ feature. Add high quality images of your band – live or posed – to this section.
- Click Add Image
- Choose an image from your image selector or upload a new image
- Use the editing tools to crop, link, or add SEO Alt text to your image
Adding a Sample Track to your EPK
Add your best track to make an impact.
- Click Add your tracks
- Add one or two tracks from your library, or upload a new one, to the music feature
Note: To learn more about music features, check out this help article: Adding Music
Add a Sample Video to your EPK
Whether it’s a live video, a music video, or an interview, adding a video to your page will help industry professionals get a sense of what your band sounds like.
- Click Add Video
- Paste the direct url to the Vimeo or Youtube video of your choice
Adding a Custom Form
With the ‘Custom Form’ feature you can add custom fields for your contacts to fill out. Adding targeted questions, like a multiple choice Industry field, or a Yes/No option for ‘Would you like a sample?’ is a great way to engage professionals right off the bat.
- Click Add a Contact Form
- Give your Form a title and click ‘Create new form’
- Add or remove fields from your form
- In the Form Options tab, create your personalized automatic response message
Notes:
- You can check your contact submissions in the Submissions tab
- To learn more about how to set up the Custom Form Feature options, please see: Custom Form Feature
How to share your EPK
Share your EPK with a direct link
For easy access to copy your musician bio, download a press photo, or read more about you in a concise EPK file, share your EPK digitally or by pdf.
Your EPK page will have a direct url, including your domain name and the page name. For example:
https://mydomain.com/press-kit
Sending your EPK page link (URL) to radio stations, venue bookers, or music bloggers allows them to view it at their own convenience.
Note: If you would like to reserve access to your EPK to specific visitors, you may set a password on the page. The best practice, though, is to keep yourthis EPK page accessible to all site visitors.
How to export your EPK as a PDF
If you’d like to send your EPK in an email as an attached file, or print a physical copy, you can export it as a downloadable file. This option will save your EPK page as a PDF both on your computer and within your website’s file manager.
To ‘Export as PDF,’ follow these steps:
- From your ‘Edit Content’ tab, click on the ‘Pages’ menu
- Click on the pencil icon next to your EPK page name
- In your ‘Page options,’ click on ‘Export as PDF’
- Toggle on/off the option to ‘Show website address in footer’
- Click ‘Generate PDF’
- Click on the link under ‘You can download your PDF here:’
- Depending on your web browser setup, your download will be saved automatically or follow the actions provided by your browser
Note: Your PDF will also be available in your ‘File Manager,’ which you can access and download at any time.
How to add your downloadable EPK to your website
If you want to offer the downloadable version of your EPK directly on your EPK page, follow these steps:
- From your ‘Edit Content’ tab, click on the ‘Pages’ menu
- Click on the pencil icon next to your EPK page name
- In your ‘Page options,’ click on ‘Export as PDF’
- Toggle on/off the option to ‘Show website address in footer’
- Click ‘Generate PDF’
- Click on the link under ‘You can download your PDF here:’
- Depending on your web browser setup, your download will be saved automatically or follow the actions provided by your browser
- From your ‘Edit Content’ tab, select the page you want to add the file to
- Click ‘Add feature’ and choose the ‘File List’ feature
- Place the ‘File List’ feature on your page.
- In the ‘File List’ feature, click ‘Add file’
- Upload your downloaded EPK file, add the ‘Title’ of your file, and add a ‘Description’
- Click ‘Save’
Creating a Onesheet to promote your album or EP
To promote your latest single to radio, podcasts, and playlists, create a Onesheet that contains relevant information and media about your project.
You can also make a downloadable Onesheet for radio curators, for example, before accepting your song, or to have on hand when they play your music on the radio.
- From the ‘Edit Content’ tab, click ‘Pages’ and select ‘Add a page’
- Under ‘Add a Page’ click ‘Special page templates’
- Select ‘Onesheet.’ The Onesheet option is great for promoting an album or project in a one page summary.
- Name the page in the title field (default: Onesheet)
- Select the additional page options of your choice
- Click ‘Create my page’
This will create your Onesheet page. By default it will be set up with the features most commonly used for promoting a single. You can add, remove, or reorder any features on the Onesheet page.
EPK examples
For further information on how to build an EPK for your music, and EPK examples, please see the following:
The 8 things that should be in every band's electronic press kit
